BUSINESS FORUM
( Each hour lecture = 1 CE Credit ) category 3
Timothy A. Brown
CEO of ROI Corp
9:00am - 9:50am
How higher taxes, interest rates and general economic factors affect the value of Canadian practices
Description: Join Timothy as he discusses where he sees practice values heading. The change in capital gains tax and the slow decline in interest rates are affecting the decisions of both vendors and purchasers.
Bio:
Timothy A. Brown has risen to national prominence as CEO and Broker of Record of ROI Corporation, Canada’s professional practice appraiser and broker since 1974. His insights, research and experience has made him a highly sought after professional speaker and a respected author and publisher. As a leading national authority in understanding and identifying the potential of today’s market, Timothy has customized presentations that illuminate themes and trends that are of interest to business owners at all stages of their careers.
Brandon Bosch
CEO, CME
9:50am - 10:50am
How To Make Marketing Work For You
Description: Dr. Marketing is here is make sense of the complex world of dental marketing. Most practices we meet are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. This lecture will cover common marketing mistakes, rules and regulations the association sets, determining a proper marketing budget, and more. Mr. Bosch will also share strategies of what some of Dr. Marketing’s top dental practices are doing across the country. The goal is to ensure dental practices are effectively marketed based on their growth goals and budget and that they meet the ethical standards of marketing a dental practice.
Bio:
As a Certified Marketing Expert in both Google and Meta advertising, Brandon has overseen the production of countless websites and marketing campaigns for offices across Canada, the USA, and Central America, and continues to grow Dr. Marketing into Europe and around the world. Brandon has received top designations from both Google and Meta for achieving top results for his clients. Not only has he won numerous awards for his accolades, but he has done so for the last 10 years straight. Brandon continues to be a trend setter in advertising and marketing, and he does so with a focus in the dental industry.
10:50Am - 11:20Am
Exhibit hall break
Dr. Carlo Biasucci
BSc., DDS
11:20am - 12:10pm
9 Leadership Secrets for Dentists
Description: If you ask any dentist today, the #1 challenge faced by all boils down to dealing with people. If you can get the leadership game figured out, you will join the top 1% dental practices in short order. Building an exceptional business simply requires building an exceptional team. It is much easier than you think – if you have the blueprint. Join Dr. Biasucci for this jam-packed session and learn why Elite Practice Members collectively grow by 3X industry average.
Bio:
Dr. Carlo Biasucci is the Founder and CEO of Elite Practice, Canada’s largest provider of training to dentists and dental teams. He is a strategic advisor, consultant, and business coach to fellow dentists across North America. He is the author of 4 books, a quarterly magazine focused entirely on practice growth, and over 200 articles on all aspects of dentistry and professional practice.
12:10Pm - 1:10Pm
Exhibit hall LUNCH break
Dr. James Younger
DDS
1:10pm - 2:00pm
The Business Case for Positive Workplace Culture in Dentistry
Description: Discover how fostering a positive workplace culture can drive your dental practice's success. This eye-opening lecture challenges the notion that being a "tough boss" is necessary for practice growth. Instead, learn how investing in your team's well-being can yield remarkable business returns.
Key topics include:
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Attracting and retaining top dental talent in a competitive market
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Enhancing patient relationships and treatment acceptance
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Boosting productivity and profitability through team stability
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Adapting to current market realities in dental staffing
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Practical leadership strategies for cultivating a positive culture
Join Dr. James Younger, practicing dentist and CEO of a leading dental staffing platform, as he shares insights on aligning your practice's culture with business goals. Uncover the symbiotic relationship between a thriving workplace and tangible business outcomes in dentistry.
Bio:
Dr. James Younger, is a practicing dentist and the visionary CEO of TempStars, North America's leading dental staffing platform. With a career spanning clinical dentistry and tech entrepreneurship, James brings a unique perspective to dental practice management. As an industry thought-leader & innovator in helping everyone in dentistry be happier at work, he's passionate about fostering positive workplace cultures in dentistry. James’ expertise in two-sided marketplaces, coupled with his hands-on experience in dentistry, positions him to inspire dental office owners and managers to optimize their dental practice operations and culture for both business success and employee satisfaction.
Tala Batarseh
Dental Practice Consultant
2:00pm - 3:00pm
6 Steps to Guaranteeing Practice Growth
Description:
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Manage your office with numbers
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Advance your team efficiency by having the proper tools to manage your teams performance with measurable statistics
Bio:
Tala is the founder, owner and operator of DenTala. Graduate of York University with a Bachelor of Business Administration and a Certificate of Management, Tala has over 15 years of experience in the dental industry. She has achieved a Certificate of Dental Practice Management from the University of Toronto, accompanied with multiple CE courses in Sales, Treatment Coordination, Executive and Leadership Training. Additionally, she has successfully completed trainings at the University of Toronto for the new IPAC standards. Tala has integrated her theoretical expertise, and industry experience toward helping many dental practices achieve success in their business. Passionate and driven, Tala continues to partner up with dentists opening new practices, or desiring more success out of their existing businesses to help them achieve levels of success beyond their expectation.
3:00pm - 3:30pm
Exhibit hall break
Ozhan Asi
Chief Technology Officer
at TAS Provider
Ali Zare
Chief Security Officer
at TAS Provider
3:30pm - 4:20pm
IT Services and Digital Marketing
Description:
This course offers a unique blend of digital marketing and cybersecurity, specifically designed for dental professionals who want to excel in the online world while safeguarding their practices against digital threats.
Digital Marketing for Dentistry
In this section, you'll learn how to:
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Optimize Your Website for Search Engines (SEO): Understand the basics of SEO to ensure your practice appears at the top of search engine results, attracting more patients to your website.
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Leverage Social Media: Use platforms like Facebook, Instagram, and LinkedIn to build a strong online presence and engage with potential patients.
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Create Compelling Content: Learn the art of crafting blog posts, videos, and other content that resonates with your audience and builds trust.
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Manage Online Reputation: Handle online reviews and patient feedback effectively to maintain a positive image.
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Run Effective Online Ads: Master the tools and strategies for Google Ads and social media advertising to reach a wider audience.
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Engage with Patients Online: Use digital tools to enhance patient communication and engagement, leading to better patient retention.
Cybersecurity for Dental Practices
This part of the course covers:
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Data Protection Basics: Learn how to protect sensitive patient data, ensuring it’s secure from unauthorized access.
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Risk Assessment and Management: Identify potential cybersecurity threats and learn how to mitigate them.
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Network Security: Understand how to secure your practice’s network against cyberattacks.
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Incident Response: Develop a plan for responding to cybersecurity incidents, minimizing damage and recovery time.
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Compliance: Ensure your practice meets all regulatory requirements for patient data privacy and security.
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Real-World Scenarios: Engage in practical exercises that simulate cyber threats specific to the dental industry, equipping you with the skills to respond effectively.
Course Outcomes
By the end of this course, you will:
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Have a solid understanding of digital marketing strategies that are effective in the dental industry.
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Be equipped to implement and manage comprehensive cybersecurity measures to protect your practice.
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Gain the confidence to navigate the digital landscape, attracting new patients while ensuring their data remains secure.
This course is ideal for dental professionals who want to stay ahead in the competitive dental market while ensuring the safety and privacy of their patient information.
Bio:
Ozhan Asi is a seasoned technology executive with a proven track record of leadership in driving innovation and digital transformation. As Chief Technology Officer at TASProvider, Ozhan oversees the strategic direction of technology initiatives, ensuring alignment with business objectives and fostering a culture of continuous improvement and excellence. With a background rooted in computer science and extensive hands-on experience in IT management, Ozhan brings a depth of expertise in infrastructure optimization, cybersecurity strategy, and enterprise-wide IT governance. His leadership is characterized by a strong emphasis on leveraging cutting-edge technologies to enhance operational efficiency and drive sustainable growth. Throughout his career, Ozhan has been instrumental in spearheading large-scale IT projects that have streamlined operations and positioned organizations for future success. He excels in building and leading high-performing teams, cultivating a collaborative environment where innovation thrives and business goals are met with technological excellence. Ozhan maintains a continuous commitment to staying abreast of industry trends and emerging technologies. His strategic vision and technical acumen play a pivotal role in guiding TASProvider through complex technological landscapes, ensuring the delivery of robust, scalable solutions that meet the evolving needs of clients and stakeholders.
Ali Zare is a seasoned security executive with a strong background in cybersecurity strategy and risk management. As Chief Security Officer (CSO) at TASProvider, Ali is responsible for establishing and overseeing comprehensive security programs to safeguard the organization’s assets and ensure compliance with regulatory requirements. With a foundation in computer engineering and extensive experience in security operations, Ali brings a wealth of expertise in threat assessment, incident response, and security architecture design. He plays a critical role in aligning security initiatives with business objectives, fostering a culture of resilience and proactive risk mitigation within TASProvider. Ali’s leadership is characterized by his commitment to staying ahead of emerging threats and implementing best practices to protect sensitive data and infrastructure. He collaborates closely with cross-functional teams to implement robust security measures that support TASProvider’s mission of delivering secure and reliable services to its clients.
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Romel Roopchand
Regional Manager,
TD Professional Banking
Michael Pasternack
LLP
Delair Kittani
Accountant
4:20pm - 5:10pm
Business of Dentistry Panel Discussion Managing successfully through these changing economic times.
Description: Panel Discussion
Bio:
Romel Roopchand: With over 17 years in banking, the most recent 6 years working with Healthcare and Business Professionals providing financial solutions, I have developed strong expertise and knowledge of the industry along with a vast network of experts to bring wholesome solutions that meet the banking needs female practitioners, no matter what stage of their career they are in. I take pride in providing timely advice to our female dental customers and together with my team, committed to helping you along the path to success
Michael Pasternack: A Partner in the Corporate and Commercial Group at Chaitons LLP, Michael has over 20 years’ experience in mergers and acquisitions, corporate reorganizations and general corporate/commercial matters. Michael regularly assists dentists and dental specialists with not only the purchase and sale of dental practices, but also with the day-to-day business legal needs of dental professionals, including incorporations, registrations, associate agreements and cost-sharing arrangements.
Delair Kittani: Delair Kittani is an accountant with more than 25 years of experience in the financial industry in Canada. He is the co-founder and president of D&A Group Inc., an accounting firm in Burlington, Ontario, which has been in operation since 2010. He is also the president of Great Canadian Supplies, a dental supply company that provides high quality medical supplies available for shipping across the nation. With a passion for serving the healthcare community, in particular dentists and physicians, Delair’s long-spanning career has conditioned an expertise in areas such as financial planning, tax preparation (personal and corporate), support in setting up and purchasing new practices, and more. He and his team of professionals have supported several dental professionals across Ontario and Canada thrive in their business endeavours. When he’s not in the office crunching numbers, you can find Delair cheering on the Raptors, Maple Leafs or Blue Jays (in good times and bad).
This lecture will be moderated by Jackie Joachim.
Jackie Joachim
Chief Operating Officer, ROI Corporation
5:30Pm - 7:00Pm
COCKTAIL RECEPTION
Provider:
Toronto Implant Academy (TIA)
Nationally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 9-1-2022 to 8-31-2025.
Provider ID# 355116
